Bottled water commodity chain Research Paper Example | Topics and Well Written Essays - 1500 words

Bottled water commodity chain - Research Paper drillny bottled water companies have been faced by numerous challenges, with opposites even being forced to close down due to excessive competition that exists in this industry. To prize the issues that exist in this industry, it is important to carry out a commodity chain analysis using FWC as an example.Fiji water has always been ahead of other companies when it comes to the production of bottled water. The production process begins with the tapping of rain water that is purified by the equatorial winds after travelling through the Pacific Ocean. The water is then filtered for a capacious period during which essential minerals such as ions and silica are gathered to increase the health of the consumers. The companys marketing structure has been one component part that has enabled them to gain popularity and acquire a competitive edge against rival companies such as Dasani water from Coca Cola, Nestle water among others. FWC bases its strategy on the lead that when the consumers understand that their product originates from a remote aquifer in Fiji, they will have a liking towards it since it would represent an untouched water with untouchable taste, (Sorrells, 2012, para.1). This therefore implies that creating an identicalness to the customers would increase the customer reliance on the product.Fijis marketing strategy has been a success over the last few years. This success can be attributed to the use of ideal aspects such as perfect market timing, a unique product positioning, premium product pricing, creating image publicity, innovative packaging and in effect(p) distribution. For instance, they have created a notion to the customers defining that their premium product is far from pollution, acid rain, industrial waste, and it is uncontaminated, untouched and uncompromised. According to Jessop, this product has been preserved and protected by geography and geology (2013, p. 10). This therefore result s to a fine taste and mineral properties that are enjoyed