Monday, December 9, 2019
Essay prompt: Some students have a background or story that is so central to their identity that they believe their application would be incomplete without it. If this sounds like you, then please share your story. Three years ago, I stood on a street corner with my best friend wearing a (hideous) bright orange vest while directing cyclists in a race, and found myself putting my soul on display Ã¢â¬â much like those vests put us on display for everyone within a two-mile radius. However, the vest was the least of my worries at that moment. Sickening fear, adrenaline, and uncertainty coursed through me, but as I do with anything unpleasant, I channeled them into something positive. Using that nervous energy, I forced my mouth to open and form two words that were the start down a long road of self-discovery: Ã¢â¬Å"IÃ¢â¬â¢m gay.Ã¢â¬ High school was when I began taking long, hard looks in the metaphorical mirror at who I was and who I wanted to be, rather than how society wanted me to be. We will write a custom essay sample on Vests or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What I found in that mirror was frightening. I kept wondering why I wasnÃ¢â¬â¢t finding guys attractive like my friends did, and why instead, for as long as I could remember, I thought that girls were beautiful. I prayed for months that something would change, but at some point, it finally hit me that this wasnÃ¢â¬â¢t going to go away. My initial misery didnÃ¢â¬â¢t originate in homophobia; I grew up in an accepting family, knowing and respecting gay church members, next-door neighbors, and friends. It originated in having to come to grips with the fact that the story I had heard all my life and expected for myself Ã¢â¬â girl meets guy, falls in love, and they grow old together Ã¢â¬â would only ever be fiction for me. It originated in feeling that my sexual orientation would be like that ugly, bright orange vest: something that people would fixate on, dislike, or Ã¢â¬â worst of all Ã¢â¬â use to define me. I felt as though my entire perspective was crumbling like so many bricks in an earthquake, yet I was overcome by a panic of losing myself, of being consumed by this one characteristic, because I believed others wouldnÃ¢â¬â¢t be able to see beyond that part of me. However, my base values of balance, adaptability, logic, and empathy allowed me to take in these emotions and all that I learned about my self in order to grow instead of fall. I know that my life will never be what I expected it to be, and I know that there are people in the world who would assault and even kill me given the chance based on this one characteristic, but I also recognize that this is an extreme on a broad scale. My sexuality is merely one characteristic of many, only one article of clothing in an outfit Ã¢â¬â just an orange vest accenting a volunteer getup. As long as I know that, I cannot and will not be defined by it Ã¢â¬â not by others and, more importantly, not by myself. Now, as the co-president of my schoolÃ¢â¬â¢s Gay-Straight Alliance, I have the chance to help those who are experiencing what I went through and to make the future a place where others wonÃ¢â¬â¢t have to feel the way I did. I am extremely grateful to be able to show them how to recognize their worth beyond any single characteristic Ã¢â¬â as a student, athlete, friend, musician, and artist, but above all, as a person. That bright orange vest is no longer frightening or overwhelming. Instead, itÃ¢â¬â¢s just a part of the bigger picture of who I am.
Sunday, December 1, 2019
Problems of Developing Countries in International Trade Developing countries and trade Introduction: International trade is an important source of foreign income in almost all developing economies, these countries are referred to as developing due to their low GDP level and they are faced with high levels of poverty and unemployment, according to David Ricardo and Adam smith international trade plays a crucial role in the development of an economy, the Mercantile theory of development states that trade led to the wealth of nation. This paper discus the various problems that the developing countries face in international trade and their effect on the agricultural, industrial and service sectors. Some of these problems are external while others are internal problem. Some external problems include competition in the global market, tariffs and other trade barriers, required quality standards. Some internal problems include high cost of production, tariffs of inputs and Ã Problems faced by developing countries:There are various problems that developing countries face in international trade which will be discussed; this paper also provides possible solutions to these problems of trade. We will write a custom essay sample on Problems of Developing Countries in International Trade or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some of the problems include trade barriers, unfavorable terms of trade, high quality standards, Ã Agricultural sector: A large portion of GDP in developing countries depend on agriculture, agriculture helps in providing food to the population, providing employment and surplus is exported to other countries.Foreign income highly depends on agricultural products exported and also tourism, however agriculture plays an important role in these countries in providing employment and food, there are various problems that these developing countries face in this sector and they include: Ã Trade barriers: High tariffs are imposed on imports in international trade; tariffs are a source of revenue to the government but at the same time they restrict the level of imports in a country, the agricultural sector in developing countries are faced with this problem because their good become more xpensive in the internal market due to imposed tariffs. The tariffs will reduce the amount demanded du e to the increase in price, therefore the agricultural sector is faced with the problem of declined demand for their products, and for this reason therefore the surplus amounts produced is not exported. Bans and quotas are also trade barriers that cause problems in internal trade, in the case of quota the developing countries are only required to export a certain quantity to country, this is a major draw back to the agricultural sector in the developing countries.High input costs: Most developing countries import inputs such as fertilizer, pesticides and oil, their cost in the internal market are usually high and some producers cannot afford these costs, for this reason therefore the cost of producing the agricultural products is usually very high making the final price for these products to be high.Therefore the high cost of inputs will lead to an increase in the cost of production, the final price of the agricultural products is usually very high and therefore less competitive in the internal market, for this reason therefore the agricultural products are usually less demanded in the internal market due to competition from more efficient producers.Oil is also a major input in pro duction in each and every sector in an economy, the developing countries in most cases will import oil from developed countries where prices fluctuate frequently, and the cost of oil will lead to an increase in the cost of production of these products leading to less competitive prices in the internal market. Subsidies:Many countries subsidize their agricultural sector in order for them to produce more, this has posed a major problem to the developing countries that cannot afford to subsidize its agricultural sector, subsidizing of agricultural production in developed countries result into a reduction in the cost of production and therefore the country demand less imports. Subsidies therefore will create problems to the agricultural sector in the developing countries; this is because the developing countries produce more at low prices that are more competitive in this market. Technology and mechanization:Developing countries import technology and machinery from the developed countri es, these machines help in increasing production and also bringing down the cost of production, however due to the high cost of these machines the developed countries prefer to use labor intensive methods of production due to high initial cost and also maintenance costs. The lack to use modern machines and technology in production lead to low levels of exports and also high costs of production, for this reason therefore the developed countries remain with the problem of underproduction and also low exports.The lack of machines that help in turning the raw materials from the agricultural sectors into finished products lead to increased disadvantages to the developing countries, most developing countries export raw materials whose prices in the international market is low, developing countries should therefore start exporting finished products from the agricultural sector rather than export raw material. Some developing countries use genetically modified plants for production, these products are more productive where the time taken to grow and also the production levels.This is a challenge to the developing countries to adopt modern technology to increase production and also reduce costs of production. Lack of product diversity: Developing countries e xport approximately the same product to the internal market, this leads to increased competition and the developed countries have power over them on deciding from which country to import from, and further the developed countries will set prices due to high competition in the global market.Product diversification means that the developing countries should not produce the same goods for exports; they should try and diversify the products they exports in order to reduce competition and therefore increase the foreign income received. This should involve the introduction of new products to be produced in the agricultural sector that are to meet the demand for consumers abroad. Unfavorable terms of trade:Terms of trade will also be a major problem to the agricultural sector, developing countries exports are mostly agricultural products and they will import machinery and oil from developed countries, this poses a major problem in the terms of trade and this finally results to trade balances because the imports have more value than the exports they produce. Lack of proper bargaining power by the developing countries lead to them experience problem in setting prices, the developed countries will give their decisions on the price they are willing to pay for the products and because the supply in the global market for these products is high the developing countries have little control over the export prices and the problem of terms of trade arises making imports expensive than the exports. Debts and balance of trade:Due to the problem of balance of trade and terms of trade the developing countries are faced with the problem of debts, developing countries face balances in trade adding to the problem of high debt levels to finance debts, for this reason therefore the developing countries may restrict imports in order to reduce the level of debts and therefore less inputs to the industries and agricultural sectors, for this reason therefore the country will not be in a position to increase production to offset the debts earlier incurred.Quality and standards: Developed countries and developing countries tradfe partners set high standards for products exported, this lead to frequent ban on products produced in developing countries, A good example is the ban on fish imported from east Africa during Idian Amin reign, the reason was because the dictator had all the disabled people thrown into lake Victoria and therefore it was unhealthy to import fish from the lake.From the above example it is clear that developing countries will ban imports due to various reasons, in the example it was evident that most fish exported from east Africa was tilap ia, tilapia fish is a glazer and fed on sea weed and not meat, however due to the act of the dictator fish imports were banned for health reasons.Other products have also been faced with the same problem, example beef from developing countries where a certain disease outbreak may result into a total ban in the exports of these products even after health checks on the slaughtered animals. This is a major draw back to the agricultural sector. Processing and transportation: Most of the agricultural products require that they are processed before being consumed, most of these products are perishable and require to enter the market within the shortest time possible, this requires that the eveloped country to device ways by which this is possible but due to security reasons some products get stale before they enter the market. For this reason therefore there is a need to process these products before they are transported. The other problem is that some products require refrigeration example flowers, vegetables and fish and due to lack of capital to purchase and maintain these machines, for this reason therefore the products are not of quality on entering the market.Poor transport and communication network in developing countries also hinders the movement of good, for this reason the surplus products produced in developed countries does not find its way into the market resulting into less products being exported, for this rea son therefore the developing country government has a role to play in ensuring supportive infrastructure exist which will aid in transportation of goods to the market.Bureaucracy in international trade: Most developing countries are faced with the problem of bureaucratic policies formed by developed countries, a country may export a certain product to a developing country but it is required to import a certain product from the developing country, these are bureaucracies that lead to trade diversion where developing countries may be forced to import good from a high cost country because it exports the products to that country.These bureaucratic policies harm the developing country agriculture sector whereby they are required to import a product from a country where it exports to its product failure to which they are denied access to the market. These bureaucratic organization also set the prices they buy the imports from the developing countries, this is amjaor draw back to the agric ultural sector in the developing country because developed countries will set prices for the goods imported from these countries and also set the prices for the inputs into the agricultural sector. Industrial sector and services: The industrial sector in developing countries is still in its initial stages of development, developing countries will protect these industries though tariffs and quotas to protect infant industries, the countries will also try to help these industries by subsidizing the products in order for them to gain competitive advantages in the internal market, there are some problems that this sector face in international trade and they include: Ã High cost of nputs: The industrial sector will demand inputs from foreign countries and in most cases the cost of these inputs will be very high which will make the cost of final products to be high, the industrial sector products therefore will have a higher price in the global market reducing their competitiveness in other countries, this is a disadvantage to the industrial sector.Some of these inputs include oil and oil products that lead to an increase in the cost of production if their prices are increased by o il exporting countries; the cost of production caused by high input prices is therefore a major disadvantage toward the development of the industrial sector in developing countries. However there is need for the industrial sector to adopt other alternatives as sources of energy and also substitute imported inputs with locally produced products. Technology:Developing countries fail to make a break through in science and technology, they do not undertake sufficient research for technological progress, for this reason their products do not meet the quality of the products in the international products, developing countries are highly advanced in technology and will produce high quality products that are very competitive in the market, for this reason therefore the products produced in the industrial sector does not meet the standard set by internal traders.Therefore it is evident that developing countries face challenges in the production of goods where they are required to produce hig h quality goods but they are unable to met these standards due to the lack of technology and machinery that aid in improving the quality of the good they produce. Quotas and tariffs: Developing countries will have infant industries that they protect by means of tariffs and quotas; however trade partners will be against this move and will result into an imposition on more tariffs on goods imported from such a country, this therefore leads to problems in the international market.Tariffs and quotas imposed on the imports by developing countries also pose a major problem to the industries, this is because the cost of production rises far beyond the equilibrium global market prices, the developing countries impose these tariffs to earn revenue from imports but at the same time the industries face problems. Tariffs imposed on their exported products is also a major disadvantage to the developing countries, their products become very expensive in the international market due to these tariffs leading to reduced demand for these products, this is a problem that can only be resolved through formation of trading blocks.Competition: These developing countries aim at producing good for exports but they are faced with stiff competition from other countries producing the same good, high competition leads to a reduction in the global market prices posing a threat to the industrial sectors in developing countries, high competition in the global market therefore leads to reduced earnings from exports by developing countries.High competition also occurs as a result of trading partners producing the same goods they import from the developing countries, these products are substitutes to the products imported and in order to reduce the level of imports they subsidize the production and at the same tim e impose tariffs on imports and therefore the developing countries loose the international markets they earlier acquired.Lack of product diversity: The industrial sector is also faced with the problem of the lack of diversity in the industrial products they export. This lead to increased competition which would have not been present if the countries produced many different goods for exports, for this reason therefore there is a need to diversify on the products produced by the industrial sector.Most developing countries will have industries that do not completely convert raw materials into finished products, this leads to the disadvantage that the industry receive less for exports than when it would have converted the products to their final stage, this happens however due to lack of machines and capital to undertake processing, therefore it is important that the industrial sector produces fully processed products for exports.Bureaucracies; Bureaucracies in internal trade also affec t the industrial sector where developed countries set conditions regarding trade, they require developed countries that export products in their country to import their products, for example a country that exports coffee to a developed country is required to import inputs such as fertilizers and pesticiedes from the same country leading to problems in the industrial sector. Bureaucracies also distort the free market in international trade by setting the prices for products from developing countries, therefore they determine both the input prices and the export prices in developing countries, this is major problem in the development of the industrial sector in developing countries and this is what is referred to as neocolonialism.Loans and grants from developing countries also lead to problems in international markets, developing countries may be offered a grant or a loan but with strings attached or conditions attached, they may require the developing country to purchase certain products from them or even other conditions that may hinder efficient exchange of goods in the international market, the developed country do this for their own benefits and the developing remain poor due to these problems faced in trade.Service sector: Trade involves trade in both goods and services, services include the trade in services provided by countries to other countrie s, these services in trade can for example be viewed as outsourcing services, most companies in developed countries outsource in developing countries due to low wage rates demanded, for this reason therefore there is an exchange of services for income.This sector has developed as a result of improved communication network all over the world allowing people to get employed by companies abroad, however the lack of proper communication networks in developing countries creates a major problem to this sector and there is less income sourced through these methods. Therefore one of the problems is lack of support infrastructure such as communication networks and also electricity supply in remote regions of developing countries. this hinders the development of this sector resulting to reduced income from this sector.The other problem is the high income taxes imposed on this type of sourcing, most countries will demand revenue from firms in this sector which makes it difficult for the sector to develop, as a result this sector remains underdeveloped to its full potential due to high tax imposed on income. Despite the high foreign income potential in this sector the developing countries have not focused on its development, according to the various trade theories the free movemtn of goods and services between countries will esult to equalization of factor incomes, however this is not the case and the developing countries still remain low income countries where labor is cheap and capital is far much expensive. There are inputs for this sector such as computers and other machines that are imported from developing countries, they are very expensive and developing countries will impose taxes on these products making them very expensive, the high cost of inputs results into high cost of production and therefore they are less competitive in the global market.Bureaucratic organizations also affect nthe service sector in developing countries, certain conditions put in place by developed countries hinder the proper running of the service sector, conditions are put in place by these bureaucracie s that affect the service sector where the developing country must adhere to in order to participate. Possible solutions:The industrial sector and agricultural sector should adopt modern technology to help increase production and also increase efficiency, when this is done the sectors will experience scale economies and also a reduction in the costs of production, technology should be adopted in the agricultural sector where machines should be introduced to perform various tasks increasing efficiency, the other option is to introduce genetically modified plants and seeds that are more productive, when this occurs the final product prices will be very competitive in the global market.The other possible solution is through formation of trading blocks with trading partners, this will lead to opening up of trade and formation of free trade areas, and this will lead to increased specialization among countries that will aid in formation of free trade areas, specialization will result into reduced global market prices of products resulting into improved standards of living among countries.Reduced tariffs on industrial inputs will also result into an added advantage into the industrial and agricultural sector, this will make the inputs more affordable and therefore the cost of production will be reduced significantly resulting into more competitive prices in the international markets. Conclusion:From the above discussion it is clear that both the agricultural and industrial sector face major problems in international trade, some of the highlighted problems in this paper include trade barriers, lack of product diversity, quality and standards, high costs of inputs, terms of trade, lack of technological advancement and competition from other countries. The service sector also faces various problems in trade, outsourcing involves providing services to oversea companies which in turn pay for the services provided, however lack of support infrastructure results into reduced income levels in this sector which remains less developed yet the high potential for foreign income These problems can however be resolved through formation of trading blocks that will help achieve free trade among countries; this will ensure that goods and services exported are competitive in the market.Other solutions include subsidizing and protection of infant industries which will help products to b e more competitive in the international market.Other challenges faced by these developing countries include the bureaucratic policies put in place by developed countries, developing countries are required to follow conditions put in place by these copuhntries for it to continue trading with the developed countries, this is a major problem that should be eliminated to allow proper runni9ng of a free market in international trade, however this requires the developed countries to seize giving conditions to the developing countries to enable them to develop.Developing countries governments should also come up with policy measure that help in providing support infrastructure such as road networks and also communication networks, this will help improve internal problems faced by these sectors. Further improvements in policies should be aimed at reducing costs of inputs through zero tariffs on industrial and agricultural inputs imported.
Tuesday, November 26, 2019
Expert Interview with Jerry Bernhart About Digital Marketing Jerry Bernhart, Digital and Multichannel Marketing Recruiter of Bernhart Associates Executive Search, LLC, is also the author of Careers in eCommerce and Digital Marketing. He is one of the industryÃ¢â¬â¢s leaders and has an acute understanding of the field, which adds to his expertise. Jerry talked with us about hiring trends, digital marketing and the changing market, along with some tips for the job seeker. He shares valuable advice to anyone looking into the digital marketing field. Are there any important factors/trends in hiring that job candidates should know but often overlook?Many digital marketing candidates who are just getting into the field want to be all things to all people. You canÃ¢â¬â¢t know it all, and most of the search assignments I receive from employers who are looking for more junior-level talent have a specific need or a specific business problem to solve. They should try to specialize in one thing, get really good at it and then start thinking about addi ng to their knowledge base.How did you get into this niche of recruiting?I started out as a recruiter in direct marketing some 25 years ago. Moving into digital marketing and eCommerce was a natural transition for me because itÃ¢â¬â¢s all about marketing direct to the consumer.What are employers really looking for?Companies have never faced so much uncertainty and risk. In the space of only a few months, they can slip from market leader to follower. The ability to deal with major changes in the workplace, complete projects with very little direction, endure stress, handle multiple priorities Ã¢â¬â these are among the competencies that employers look for in all professionals, regardless of the industry theyÃ¢â¬â¢re in. But this applies especially to digital marketing. What might have been considered a crazy idea one day might be the next dayÃ¢â¬â¢s most anticipated experiment. Companies can test new ideas and try out new features on websites and get almost instantaneous resu lts. All businesses want their marketers to be adaptable, but in digital marketing thatÃ¢â¬â¢s especially important because the only thing that doesnÃ¢â¬â¢t change isÃ¢â¬ ¦well, change. Expect change to be the norm. Learn to adapt and you will stay a step ahead.What advice do you have for the frustrated job seeker?Network, network, network! One of the beauties of digital technology is that candidates these days have many more avenues for networking than their predecessors did just five years ago. Also, be open when it comes to location. There are plenty of excellent opportunities in places outside of the major metro areas. If you limit your search to a specific geographic area, expect fewer opportunities.How has the job market changed over the past 10 years or so, and where do you see it going in the next few years?The hiring process has been stretched out a lot. Ten years ago, my average search, from the initial call from the employer to the candidateÃ¢â¬â¢s first day on the job, usually didnÃ¢â¬â¢t last more than two months. Now, three months is the norm. Part of that is because employers have become much more selective. Many are looking for that Ã¢â¬Å"purple squirrel,Ã¢â¬ and some would just as soon let a position remain empty if they canÃ¢â¬â¢t find it.What does a digital marketing job candidate need to stand out?Attitude is number one. Employers want to hire a candidate who is going to be self-motivated. You can have all the skills in the world, but if you donÃ¢â¬â¢t show passion or enthusiasm, you wonÃ¢â¬â¢t get very far!How should a candidate handle multiple job offers?ItÃ¢â¬â¢s difficult to give a blanket response to that. Depends on the offers, depends on the timing, depends on a lot of things. EveryoneÃ¢â¬â¢s situation is different. But multiple offers are a good thing because it gives you a choice. You need to have good negotiation skills to navigate through them. I take a very dim view towards accepting counter-offers.How hav e you seen the role of women in this industry change?ItÃ¢â¬â¢s changed a great deal. In digital marketing in general, I work with as many women now as I do with men, although men still dominate the more senior-level eCommerce roles. IÃ¢â¬â¢m placing more women into technical positions than I ever have before, and theyÃ¢â¬â¢re also representing an increasing percentage of the candidates I place in the corner office, like VPs and CMOs. In fact, IÃ¢â¬â¢ve placed TWO women into CMO roles just this year, more than during any year in the past!
Saturday, November 23, 2019
4 Steps to Writing a Kick-Ass Cover Letter The cover letter is a hiring managerÃ¢â¬â¢s first line of defense. Some of the more seasoned professionals look at your letter first because it can be the most accurate gauge of how much effort youÃ¢â¬â¢ve put into trying to land that job. A good recruiter can tell whether youÃ¢â¬â¢ve taken the time to pay attention to details, polish a coherent narrative, and give a glimpse of who you are as a person and an employee. Almost any recruiter can tell when youÃ¢â¬â¢ve cut corners or made (and missed) careless mistakes. Even if youÃ¢â¬â¢ve written a cover letterÃ for the ages, there are still subtle pitfalls and hidden opportunities for finesse you may be blind to.1. Get the name rightThis may seem like an insultingly obvious point. But so many letters open with generic Ã¢â¬Å"Dear Sir or MadamÃ¢â¬ or Ã¢â¬Å"To whom it may concern,Ã¢â¬ rather than being addressed to a particular person.Step one: figure out the person who will actually be doing the hiring and screening fo r your position. Step two: make doubly- then triply- sure youÃ¢â¬â¢ve spelled their name 100% correctly. ItÃ¢â¬â¢s not hard to get that detail right and it will save the hiring manager the wince when they see a letter or two out of place. You never know what makes the difference in whether or not you make it out of resume pile limbo.Ã 2. Strike a balance between style and substanceSo many cover letters open with snooze-worthy first lines. Ã¢â¬Å"I write to express my keen interest in the X position.Ã¢â¬ You can do better than this. Try something that will hold any readerÃ¢â¬â¢s interest, but be careful- too interesting and you run the risk of it not transitioning well into the rest of your cover letter. Try to find a dazzling opening sentence that seamlessly segues into discussion of your professional qualifications and manages to add insight and context to your application. ItÃ¢â¬â¢s a tough note to strike, but can really help you knock it out of the park.3. Strike a b alance between flattering them and selling yourselfItÃ¢â¬â¢s important to convey your genuine interest in the company, and to hit home just how much you want to be a part of the team there. Flattery, when done correctly, can get you everywhere. DonÃ¢â¬â¢t forget, however, to include some insight into yourself. That is, after all, what theyÃ¢â¬â¢re looking for. Playing only to their egos will often backfire.4. Be humble, but also bragThereÃ¢â¬â¢s a difference between bragging, humblebragging, and being overly humble. And thereÃ¢â¬â¢s a sweet spot where they overlap. If you have holes in your application, or there are certain qualifications you lack, itÃ¢â¬â¢s important to mention these things and be proactive. But donÃ¢â¬â¢t give too much space on the page to what you donÃ¢â¬â¢t have. Move on quickly and focus on what you can offer to the company, and why youÃ¢â¬â¢re uniquely qualified and perfect for the job- even without that one specific skill you donÃ¢â¬â¢t qu ite have yet.If youÃ¢â¬â¢re at this stage, you already have a good letter. DonÃ¢â¬â¢t be scared to take it that extra mile. And, when in doubt, ask. Generous, smarter-than-you friends and paid professionals are out there to help.
Thursday, November 21, 2019
Advertising theory - Essay Example Due to the increasing usage of sex appeal in advertising in the recent years, there has been extensive literature in Western countries,especially the United States,on the evaluation of sex appeal advertising. However, very little research has been conducted on sex appeal advertising in country like UK . As we all know, UK has become one of the most attractive markets in the world and advertising has become one of its fastest-growing industries. To answer these managerial questions, international advertisers need to understand how British consumers respond to different advertising strategies, including sex appeal strategies. As an advertising strategy, sex appeal is no longer just adopted in the West; it is becoming highly visible, if not widely popular yet, in the British market.This study has been conducted by Sanjay Putrevu. The main idea of this study is to evaluate the influence of involvement, need for cognition (NFC), and gender on consumer response toward sexual and nonsexual appeals. Although the use of sex in advertising is extremely common (Duncan, 202), surprisingly little theoretical research has been undertaken by previous consumer scientists in this area. As Reichert (p. 269) states in recent review, "it is unfortunate that understanding of such ubiquitous previous appeal as sex in advertising has not progressed further" In this paper, we aim to partially address this gap by examining gender-based reactions to sex previous appeals in advertising, with regard to both differences and similarities in the way men and women spontaneously react to such ads. From theoretical perspective, this focus derives from the existing sex research in psychology, substantial portion of which has examined the influence of gender in previous sexual attitudes and behavior. From practical perspective, such an exploration carries obvious implications for managers wishing to understand when and why the use of sex previous appeals might be effective across gender-defined s egments. Although there are many aspects of sex in advertising that could be of interest, we circumscribe our investigation along two dimensions: () We focus on reactions to gratuitous sex previous appeals; and (b) we examine processing of such ads under constrained processing conditions. The rationale for focusing on gratuitous previous sexual appeals is practical one. Ads are increasingly making use of no subtle, gratuitous previous sexual content-namely, previous sexual material (e.g., images) that many are likely to regard as being unnecessarily explicit, perception that is heightened when the image is also irrelevant to the advertised product. This study consists of three studies Study 1: Involvement Study 2: Need for Cognition (NFC) Study 3: Gender Study 1: Involvement The study shows that high involvement respondents produced more negative advertisement implementation and brand thoughts toward the sexual appeals than the non-sexual appeals. These consumers also seem to find the sexual content to be off-putting. These results suggest that sexual appeals may be effectual when targeting low-involvement consumers, but that they might not work well for high-involvement customers. Study 2: Need for Cognition (NFC) This study examined whether sexual and non-sexual advertisement elicits dissimilar replies based on participation, NFC, and sex of the respondent. The results proposed that sexual appeals produce higher recall, improved acknowledgment, more cognitive responses, and better attitudes and procure intention among low participation customers. Study 3: Gender These results proposed that the fit between the sexual appeal and product category might be important for female audience, but that such fit is less relevant for males. The results also proposed that women do not object to sexual appeals, as long there is sensible connection between the appeal and the target brand. Female aversion for sexual appeals seems to emerge when the appeals
Tuesday, November 19, 2019
Carbohydrates - Essay Example Once the body consumes carbohydrates it turns them into sugar. The processed sugar is subsequently turned into energy that is used by our body cells, tissues, and organs. The sugar that is not used by these three elements is stored either in the muscles or liver of the person. Some carbohydrates are better for the body than others. Two types of carbohydrates are simple and complex carbohydrates. The difference between these two types of carbohydrates lies in the speed of digestion. Simple carbohydrates are digested slowly by the body, while complex carbohydrates are processed quickly. In scientific terms simple carbohydrates are monosaccharide and disaccharides, while complex carbohydrates are polysaccharides. When digested carbohydrates form glucose. Once the body receives the glucose it is then transported around the body through the blood stream to be converted in the cells into energy. Ã¢â¬Å"The pancreas gland in your abdomen secretes the hormone insulin, which controls the uptake of glucose by your cellsÃ¢â¬ (Netdoctor, 2011). The excess sugar that is not used goes to the liver, muscles, or is converted into fat. Whenever the body needs extra energy a hormone called the glucagons gets secreted by the pancreas. This procedure converts glucagons back into glucose or sugar, which is then converted once again into energy for the body. According to the British Nutrition Foundation the average female receives 47.7% of their energy from carbohydrates, while men receive 48.5% (Netdoctor, 2011). Carbohydrates are present in a lot of the food we eat. Complex and simple carbohydrates are present in different types of food consumed by humans. The most common types of food that contain carbohydrates are whole grains, vegetable, fruits, vitamins, and sugared sodas. An extended list of food items that have either simple or complex carbohydrates is illustrated in the table below: It is important for humans to control their consumption
Sunday, November 17, 2019
Once Upon A Family Essay In the book (Daley, 2007) Ã¢â¬Å"Once Upon A FamilyÃ¢â¬ by author Margaret Daley, we read about a character by the name of Sean Williams who is helped by his principal at Cimarron High, where he attends school, by the name of Peter Stone. Laura Williams was extremely nervous as she stands before the high school principal, who is tall, dark and handsome, as she worries so much for her oldest child who had always been a good student. Peter Stone explains that Sean wasnÃ¢â¬â¢t willing to talk very much about the fight that he took part in and wonders if the new move had anything to do with this sudden change in SeanÃ¢â¬â¢s behavior. Peter takes a special interest in SeanÃ¢â¬â¢s mother and realizes that he can help her, her family and himself in finding completeness in their lives. Peter Stone lives on a beautiful ranch and is a religious man who learns not only to care for Sean, but also for his mother; Laura and SeanÃ¢â¬â¢s siblings. The Williams family attend PeterÃ¢â¬â¢s church many times and learn that God has special intentions for their lives and also that all problems can be solved through prayer. Laura Williams is a good hearted, self-sacrificing widow, while Peter Stone worked at his job at the high school where he could make a difference in the lives of the young and attended church, faithfully to fulfill his religious needs, but he still needed the Williams family in his life to fill an empty void and just as desperately as they needed him. We learn from this book that God has a special way of bringing people together and he always knows exactly what we need.